Saturday, February 28, 2009

Fiat at the 79th Geneva International Motorshow

Fiat Automobiles S.p.A.  logo.Image via Wikipedia

A modular layout with raised center island, the Fiat stand at the 79th Geneva International Motorshow picks up the concept of out-of-scale technology gardens, i.e. nature and technology, ecology and leisure as the basic ingredients. The route to discovery – through a changing landscape characterized by giant columns, large moving reflecting discs and animated pools – leads to the suspended garden situated at the center of the stand, mirrored on the geometric rigor of traditional Italian gardens appearing at the top of scenographic steps highlighting a huge aviary. Also, a semi-transparent volume reserved for merchandising, lounge and offices, offers a privileged bird’s eye view of the entire stand below.
So, in such suggestive environment visitors discover a world full of excitement, imagination and style enhanced by environment-friendly technological innovation “made in Italy”. By far the primadonna of the stand is the new Fiat 500C, the original cabriolet version presented at Geneva in world preview. Also outstanding is Fiat Automobiles commitment to safeguarding the environment and sustainable mobility, which are important criteria in product development, resulting in the creation of a web platform accessible through the Fiat portal (, dedicated to tackling environmental issues relating to the entire vehicle life cycle: from concept to design, development right through to end-of-life.
The primary strong signal of the Fiat commitment to the environment is represented by the Fiat 500 which, right from launch meets all Euro 5 requirements in all its engine versions. The best proof of such continuing commitment in the quest for products of minimum environmental impact is the Fiat 500 exhibited in Geneva with the logo PUR-O2, a symbol used for a small batch of selected models (500, Croma and Bravo) incorporating leading-edge technology and very small CO2 footprint, which place them at the forefront of the international automobile world. In particular, the 500 Pur-O2 offers “Start&Stop” (developed by Engineering & Design, Fiat Group Automobiles, in collaboration with Fiat Powertrain Technologies and leading suppliers such as Magneti Marelli and Bosch), whereas for Bravo and Croma the Pur-O2 model features a special “eco pack”, including green tires, low-viscosity oils, aerodynamic devices and optimized-ratio transmissions. Representing the environment-friendly range, exhibits in Geneva include a Fiat 500 PUR-O2 equipped with a 1.2 liter gasoline engine and Start&Stop. As from January last the Fiat 500 is type approved to Euro 5 for all engine types, in line with the latest European rulemaking.
Other Fiat 500s are also on show as proof that this is not just simply a segment-A super compact, but indeed a fully fledged platform base used by Fiat to continuously expand an family of cars offering technology and attention to detail above its station. Hence, two specimens of made-in-Italy at its best, the “Fiat 500 by Diesel” special series, plus a Sports version with 1.4 liter 100 HP gasoline engine coupled to the Dualogic robotized transmission with steering wheel mounted paddles.
The Geneva Motorshow is also the right occasion to appreciate the new collection of “bespoke” Fiat 500s to personalize one’s own car. Outstanding for attention to detail, this original range experiments with unique shapes and appointments which entice and appeal to the gentle sex.
Butterflies, European capitals, hinges are the subject of creativity anew in the realm of stickers, and new solutions blend in with the interior: polished objects like the blackboard panel on the dash, but also items of everyday use by the ladies like the makeup holder. The simple keyfob illuminates and becomes precious thanks to the optional CRYSTALLIZED™ Swarovski Elements key cover. And for the “perfectionist” there are even brand-new wheel rim covers with a color enameled Fiat logo.
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