LAMBORGHINI AND BLANCPAIN

The world’s oldest luxury watchmaker Blancpain has been announced as title sponsor of the new Lamborghini one-make racing series, now named the Lamborghini Blancpain Super Trofeo. This union of the brands brings together the finest in automotive and timekeeping engineering, ahead of the inaugural race at Silverstone, UK, on 2/3 May.

Since 1735, Blancpain has produced innovative timepieces from its home in the Vallée de Joux, Switzerland. Each watch is made by a single horologist, reflecting the quality and individual attention given to building each Lamborghini road car as well as the 570 hp Super Trofeo race car.

The all-wheel drive series will visit iconic circuits such as Silverstone, Spa-Francorchamps and Paul Ricard. It will run alongside the best in sportscar racing including FIA GT and Europe’s premier touring car series, DTM.

“This is an intensely dynamic partnership of two very different businesses, with the same drive for innovation and mechanical prestige,” said Marc A. Hayek, President and CEO of Blancpain. “In my mind, Blancpain has always been rather revolutionary…a little bit crazy, a bit of an adventurer. We have always tried to be different, to become more innovative, to try things that have not been attempted or been achieved in the past.

“We have only ever worked with the very best materials and craftsmen, and the pursuit of excellence is a passion that both Blancpain and Lamborghini hold dear,” continued Hayek. “Because Lamborghini is unmistakably a high performance manufacturer at the pinnacle of precision engineering, the Lamborghini Blancpain Super Trofeo is an ideal platform for further extending our brand to a worldwide audience.”

“Lamborghini couldn’t be happier to have an association with Blancpain, a company synonymous with enduring style, quality and genuine exclusivity,” said Lamborghini’s Director for Brand and Design, Manfred Fitzgerald. “Both parties will undoubtedly benefit from the joint venture. Both brands are passionate about looking after every hundredth of a second: we share very strong brand synergies, Blancpain are a great asset, and we look forward to the season ahead.”