Fiat “500C by DIESEL”: playing the starring role at the charity auction in favour of AmFAR

The Cinema Against AIDS Gala in favour of AmFAR (the American Foundation for AIDS Research), the association in charge of fund-raising for the fight against AIDS, is to be held on 21^st May 2009, during the 62^nd edition of the Cannes Film Festival. The charity auction, now in its seventeenth edition, will be taking place at Hotel du Cap in Antibes this year.

Bill Clinton will be the most eagerly awaited guest of this edition and will be hosting the auction alongside the event's godmother Sharon Stone and film producer Harvey Weinstein. Singer and founder of the Eurythmics Annie Lennox will be performing to numerous big names from the fashion and film industries, who will be helping raise funds for AmFar in an attempt to exceed the record amount of seven million dollars raised during the 2008 edition.

A large number of significant items will be up for grabs during the most eagerly awaited Gala of the film festival: these include an exclusive Fiat “500C by DIESEL”, resulting from the joint effort of Fiat and the lifestyle brand by Renzo Rosso. This cabrio model, a one-off car that is not available for purchase, combines two apparently distant worlds: fashion and motoring. As a matter of fact, they share some important concepts, such as talent, creativity, appeal and innovation, the winning ingredients of Italian style, which is famous all over the world.

Made on the basis of the Special Series of the same name and equipped with the powerful 1.4, 100 HP engine, this special version Fiat “500C by DIESEL” stands out for its black top combined with the matching "DIESEL green" bodywork. Both cars feature all the same aesthetic features for a strong visual impact: on the exterior, the 16" alloy wheels marked with the Diesel logo will catch your eye, along with the brake calipers which have been painted yellow, the side moulding marked DIESEL and the specific rear view mirror cover. These last two features are painted in satin steel finish, along with the grille, bumpers and the characteristic “feelers” on the bumper. Last but not least, the rear panel features the DIESEL logo and five air vents reproducing the characteristic detail of the cooling system of the historic 500. The same strong personalisation can be found in the interiors, such as the specific denim upholstery (with yellow stitching) branded DIESEL. The brand logo can also be found on the instrument panel (distinguished by a yellow background) and on the gear lever knob, while a special pocket reminiscent of the fifth pocket on DIESEL jeans is featured on the side of the front seats.