Thursday, September 10, 2009

Alfa Romeo at the 63rd Frankfurt International Motor Show

Alfa Romeo logoImage via Wikipedia

Alfa Romeo is back at the Frankfurt International Motor Show with world premieres and models currently in production, highlighting the uniqueness of the brand in the global car industry.
The star of the show is the Alfa Romeo MiTo Quadrifoglio Verde - an exclusive version with a powerful 170 hp 1.4 MultiAir TBi which will be brought to market after the launch of the other MultiAir engines.
Once a symbol of some of Alfa Romeo's sportiest cars, the “Quadrifoglio Verde” (four-leaf clover) now represents a new kind of sportiness that combines maximum driving pleasure with improved environmental qualities. This is shown by its outstanding weight/power ratio (6.7 kg/hp), ensuring top-class agility, and an exceptional category-leading specific power of 124 hp/litre. In addition, as far as the typical reduction in emissions and fuel consumption of downsizing is concerned, the 170 hp 1.4 MultiAir TBi records 139 g/km of CO2 and 4.8 l/100 km in the extra-urban cycle: figures you might expect from an economy car rather than a compact sports car that goes from 0 to 100 km/h in just over seven seconds.
Alongside the main attraction, the rest of the Alfa Romeo range will also be on display: the MiTo, the Brera, the Spider, the 159 (saloon and Sportwagon) and the 8C Competizione Coupé and Spider supercars. The cars on display feature the latest Alfa Romeo engine technology: the revolutionary 135 hp MultiAir 1.4 TBi, the powerful 200 hp 1750 TBi and the brilliant 170 hp 2.0 JTDm.
Designed to interact with the public, the exhibition area moves away from trade show traditions in favour of a more poetic stand. At the centre of it all are children, their world and their hopes for the future; a forward-looking brand knows how important it is to listen to its customers of tomorrow. So, there is a unique setup at Frankfurt that, while retaining Alfa Romeo's classic values of design and technology, takes shape through the eyes of a child engineer building the future with a heightened sense of creativity.
Inspired by Meccano, the stand takes the form of a racetrack full of scale model cars where engineering games are combined with traditional Alfa Romeo themes such as asphalt and red paint. Huge plates of Meccano with lit-up holes - built to resemble the houses of a futuristic city - serve as a backdrop to the whole exhibition area. The enchanting scene is completed by huge mechanical lights hanging down to represent projects in the pipeline and the dreams yet to be realised by budding engineers. As a tribute to Meccano, the stand will feature the crane that appeared in the original 1908 set designed and patented by Frank Hornby.
The innovative exhibition area lets you admire the latest Alfa Romeo technology from a different perspective - a recreational and poetic dimension that looks to the future through the eyes of the next generation of Alfisti.
Finally, the public will be introduced to the products of FGA Capital, a financial joint venture between Fiat Group Automobiles and Crédit Agricole specialising in the automotive sector. Promotional material will be handed out and there will be customised display stands. The company, which works alongside major car makers, operates in Italy and Europe with a single purpose: to support the sales of Fiat, Alfa Romeo, Lancia, Fiat Professional and Abarth branded cars by offering innovative financial products incorporating high-added-value services that are aimed at the dealer network as well as private and business customers.
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