Friday, October 09, 2009

At the Estoril GP the new FIAT Punto Evo “competes” with the FIAT Yamaha Team

Fiat Grande PuntoImage via Wikipedia

At the Estoril motor cycle GP, on Sunday 4th October 2009, the FIAT Yamaha Team presents its revamped graphics, inspired by the new Punto Evo, FIAT’s latest addition to its range.

The new graphics were designed by the FIAT Style Centre and actually created by Aldo Drudi, the team’s reference designer. Both the Yamaha M1 liveries and rider leathers will pay homage to the Punto Evo, the evolved version of the Grande Punto, with which FIAT aims to consolidate the previous model’s success. Its new features should make it a point of reference in terms of innovation, safety and style. The term “Evo” essentially underscores the automotive progress that will meet the demands of buyers who are increasingly aware of technological developments, driving comfort and environmental issues.

“After sharing the developments of the concepts provided by the FIAT Style Centre with the team and the riders” says Drudi “I wanted to adapt the graphics as best I could without modifying the bike’s initial layout too much. The end result pleased everybody, especially Valentino and Jorge, who always keep a close eye on the “aesthetics” of their machines”.

The dominant colour for the bikes and the team leathers is white, a byword for cleanliness, integrity, purity: concepts that recall the significant decrease in emissions guaranteed by Punto Evo, a car installed with the revolutionary state-of-the-art Multiair and Multijet Euro 5 engines.
The original scheme requested by FIAT Yamaha Team proves how FIAT Automobiles wants to be as close as possible to the “two-wheel circus” enthusiasts, also with projects linked to the world of creativity and design, to approach the youth of today, known to be MotoGp’s biggest fans.
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