Tuesday, November 22, 2011

2012 Fiat 500 shines during the 2011 American Music Awards®

Jennifer Lopez
Cover of Jennifer Lopez

The new Fiat 500 makes an on stage appearance with Jennifer Lopez. The new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of "Papi", at the 2011 American Music Awards® (AMAs) Sunday evening, held at the NOKIA Theatre L. A.
"The Fiat brand is honoured to share the stage with Jennifer Lopez at the 2011 American Music Awards. Her drive and determination is the common thread that is shared with the brand and our philosophy that "Life is Best When Driven", said Olivier Francois, CEO of the Fiat Brand. "This appearance allows us to continue to expose the 2012 Fiat 500 to a wide demographic. These past few days have been momentous for FIAT as we have recently revealed the new 2012 Fiat 500 Abarth at the 2011 Los Angeles Auto Show."
Jennifer Lopez's performance at the 2011 American Music Awards can be viewed at the Fiat brand USA Facebook page at (www.facebook.com/FIATUSA) and in many posts on YouTube.
This September, the Fiat Brand announced its collaboration with Jennifer Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez's new music video, "Papi," as well as in a 30-second trailer of the video. Lopez also appears in two additional commercials for the brand broadcast in the USA, "My World" and "Elegance," which feature the Fiat 500 Cabrio and the Fiat 500 by Gucci models.
Both commercials can be viewed at the Fiat brand Facebook page at (http://www.facebook.com/FIATUSA) and on the Fiat brand YouTube channel (http://www.youtube.com/FIATUSA).
In 1973 Dick Clark created the American Music Awards to pay tribute to popular musicians from various genres of music and to put audiences in touch with the latest phenomena in American music. Since its founding, the AMAs have honoured and showcased the talents of some of the biggest names in the music industry.
Reminiscent of the original Cinquecento, the 2012 Fiat 500 and Fiat 500c (Cabrio) build on the vehicle's global popularity. Since its initial launch in 2007, the new Fiat 500 has been sold in more than 80 countries around the world. The model's unquestionable popularity is the result of the Fiat 500's great ability to deliver unmatched personalisation options with advanced solutions in terms of quality, engine and passenger comfort. In addition to success on the sales front, the Fiat 500 has earned more than 60 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (FIAT MultiAir® Turbo)

Enhanced by Zemanta

No comments: