Lancia Ypsilon Ecochic "open house" slated for 17 and 18 December

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An "open house" devoted to the Lancia Ypsilon Ecochic fitted out with the new Euro 5 bi-fuel (petrol and LPG) 1.2 Fire EVO II engine will be held in Italy on 17 and 18 December. Available in three different trim levels (Silver, Gold and Platinum), the price list of the new fashion city car version starts from € 14,600 (on the road) and whichever trim level the customer selects, it always ensures a "tailor-made" driving style and set of features bound to appeal.

The new Ypsilon 5-door with bi-fuel supply (LPG and petrol) takes up the baton from the warmly received bi-fuel Ypsilon 3-door, and joins the Musa and Delta in the exclusive Ecochic range. The Italian preview of the Delta was presented at the recent Bologna Motor Show, and will become available at Lancia dealerships starting in February 2012.

And so the Lancia Ecochic collection once again returns to the catwalk in keeping with the principle that "a clean environment is a luxury we want to allow ourselves". Compared with petrol and diesel fuel, LPG cuts particulate emissions to zero and slashes the emission of other pollutant substances (up to 15% less carbon dioxide, up to 20% less carbon monoxide and up to 60% less unburnt hydrocarbons). Thanks to these characteristics, LPG prolongs the life of the engine and improves the quality of the environment. Last but not least, running on LPG barely affects passenger comfort or vehicle performance.

Moreover, compared to the Ypsilon (3-door) fitted with the 77 HP 1.4 8V bi-fuel (LPG/petrol) engine, the new Ypsilon Ecochic features the Euro 5 1.2 Fire EVO II bi-fuel (petrol and LPG) engine, which improves fuel consumption (6.8 l/100 km in the combined cycle) and CO2 emissions (110 g/km). Both values are recorded with LPG fuel supply, which place it at the top of this particular market segment.

Specially designed to achieve ultimate integration and reliability with the LPG system, the Euro 5 1.2 Fire EVO II bi-fuel (petrol and LPG) engine is factory-fitted, so every car is certified, tested and guaranteed by Lancia, and this is why it can take advantage of government incentive schemes in the various European markets. In detail, the engine has a cylinder head with valves and valve seats made with configurations and materials optimised for LPG operation. Equipped with a special intake system for the LPG injectors, not only does the particular Lancia Ypsilon bi-fuel engine have all the additional electrical wiring already built-in, but develops a maximum power of 69 HP (51 kW) at 5500 rpm and delivers a maximum torque of 99 Nm at 3000 rpm. Equipped like this, the Ecochic version of the Lancia fashion city car reaches a top speed of 163 km/h and acceleration from 0 to 100 km/h in 14.5 seconds.

The new Ypsilon version is designed to run independently on either petrol or LPG: the engine is always started up on petrol and switches automatically to LPG after about 40 seconds. It is of course possible to switch from one fuel to another whilst driving by pressing a special button built into the dashboard. If the driver finds there is no LPG left in the cylinder, switching to petrol operation takes place automatically to ensure a smooth drive. It should also be stressed that LPG is a much cheaper fuel than petrol, diesel or methane (the price per litre is about 50% less than unleaded petrol). The distribution network is also widespread throughout Europe, with more than 10,000 points of sale.

The toroid type (ring-shaped) LPG cylinder has a 30.5-litre capacity and is located in the spare wheel housing so that it does not take up space in the luggage compartment (the inflation kit is fitted as standard).

Compared with an after-market conversion, a car with a factory-fitted system has many advantages. For example, the use of specific materials and components and the application of dedicated technology enabling the customer to benefit from a Lancia contractual warranty. Since the modifications to the chassis are carried out directly in the factory, the car boasts the highest standards of comfort and safety as borne out by the numerous and stringent tests that the various system components are subjected to.

The commercial launch of the new Ypsilon Ecochic will be accompanied by the recent TV, press, radio and Internet advertising campaign that has been running for several weeks. Created by the agency Armando Testa and marked by an atmosphere and parlance close to the mood of the latest Thema, Voyager, Musa and Delta commercials, the campaign reiterates the concept that in Lancia's opinion, elegance is not found in superfluous or exaggerated things, but in the very essence of things. And this is expressed in the payoff: "New Ypsilon 5-door. Essential elegance".

Cars from Italy

According to statistics Italy is one among the top 5 most visited countries in the world. Italy is known for its rich cultural heritage of Romans and Greeks, ancient monuments, food and the scenic beauty the country is blessed with. Tourist attractions in Italy are mainly to places like Rome, Milan and The Vatican. With Rome getting the highest number of visitors a year for the ancient Colosseum, islands like Sicily and Sardinia are known for their exotic beaches.

Italy has also become synonym for another thing; CARS! Yes you are right; as soon as you hear names like Alfa Romeo, Ferrari, Fiat, Lancia, Lamborghini etc. Italy comes to your mind. Adventure racing is not only famous in Italy, but is more like a tradition. With F1 (Formula One) becoming more of a religion, beginners’ adventure racing has set the trend in Italy. Combining the best of both the sectors in Italy, you can plan a wonderful travel trip to Italy.

          Fiat stands for ‘Fabbrica Italiana Automobili Torino’ is one of the oldest auto manufacturers of Italy and a brand name with dignity. With more than 120 years of history, its models like Linea, Fiat 500c Abarth, Uno, Punto and Palio have hit the charts all time high. Lamborghini is another brand with funky and sporty looks and feel. The company was taken over by the German auto giant Audi some fifteen years back. Its Concept S car is a Gallardo derivative and is much awaited by the enthusiasts. The Reventon and Aventador are the newest models of Lamborghini.

Ferrari is another global brand of sports car. It has almost become a parallel name for the Formula one racing event. Ferrari also produces luxury sedans like ‘FF’ and many concept cars and eco friendly technologies. Alfa Romeo is a popular brand in Italy for expensive sports cars. It was taken over by the Fiat group in 2007. With Giulietta and 159, Alfa is famous for its road cars and sedan variants too.

          If buying one of these cars is not on your cards, you may hire one. Remember to gear up yourself with cheap travel accessories and international driving license. So if you have planned for a travel trip to Italy, Italy’s own cars can give you the best feel of the country’s splendid beauty and culture.

Lancia Thema and Fiat Freemont win a 5-star Euro NCAP safety rating

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The Lancia Thema and Fiat Freemont have won the prestigious five-star Euro NCAP safety rating. Five stars is the top score that this independent consortium has been awarding since 1997 after testing vehicle safety. In the same evaluation session the Lancia Voyager achieved four stars - just verging on the potential five - which is a significant improvement compared to the model tested in 2007.

The rating is even more important considering that since 2009 Euro NCAP has adopted a new scheme composed of four areas of assessment, namely Adult Occupant, Child Occupant, Pedestrian Protection and a new area: Safety Assist. Injury avoidance and mitigation functions, such as seat belt reminder, ESP and speed limiter, are also rated. Achieving a five-star rating will become increasingly tougher year by year (2009, 2010-2011, 2012).

This major accolade yet again confirms the Fiat Group's special commitment to all aspects relating to the protection of all road users. The outstanding results achieved coincide with the adoption of the most highly advanced electronic devices (some available as standard equipment) that increase vehicle safety because they constantly help the driver reduce accident risk. They include traction control,  panic braking assisted by the differentiated electronic management of the braking system, adaptive speed control, and forward collision warning that notifies the driver when the distance from the vehicle in front is insufficient for the speed at which he is travelling. And there's still more! The camera installed on the rear view mirror eliminates blind spots, a system automatically levels the front headlights, the pedal unit is adjustable to provide optimum driving position comfort and an extremely important system automatically monitors the tyre pressure.

In short, protection is total, as demonstrated by the 6 airbags supplied standard (two of which are Multistage) on the Freemont and Voyager models, and 7 on the Lancia flagship; and the three-point seat belts with double pretensioners and a double load limiter level. Without forgetting the contribution to occupant protection provided by the body, the bonnet, the doors and the dashboard crossmember, in addition to the seats and steering column.

Special attention has then been paid to pedestrian protection. All three vehicles are fitted with an innovative system that detects impact against the pedestrian's leg. In only a very few thousandths of a second it raises the bonnet to offer a surface without rigid points underneath, which minimises risks of injuries to the pedestrian's head. Moreover, all three models have front seats equipped with a mechanism that brings the headrest up against the heads of the front occupants in case of a rear impact. This considerably reduces the risk of injury caused by whiplash.

Thousands of hours of virtual simulations, tests on components and subsystems, more than 200 impact simulations on the Hyge slide shock test simulations and more than 80 crash tests (frontal impact, side impact, roll-over and shunting, taking various speeds, different types of obstacles and the need to protect occupants physically very different from one another into account) have been run for each model. These are the figures that bear witness to the care the company lavishes on building the Fiat Freemont, Lancia Thema and Lancia Voyager, all vehicles at the top of the segment in terms of safety, just like the other models the group produces.

Lancia at the 2011 Bologna Motor Show

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Lancia is back at the Bologna Motor Show with a stand full of charm and elegance, where it is possible to admire its latest innovations with which it is winning back the turf of exclusivity that has always belonged to it. This affirmation is backed by a century-old history peppered with innovation and records. One of the widest ranges on the international scene proves it. It starts with segment B (new Ypsilon), continues with the mid-sized segment (new Delta and Musa), and is completed with the flagship (new Thema), the Large MPVs (new Voyager) and, soon to come, the alluring segment D convertibles (new Flavia Cabrio).
They are, without exception, unique products that eloquently express the values shared by Lancia and Chrysler, which by now have become a single identity founded on the same will to excel in the future and on the values engraved in their respective century-old histories: design and innovation. It is precisely the "dual spirit" theme essential to the union between Lancia and Chrysler that is the concept around which the exhibition area is set up, breathing life into a sinuous motion of expressive shapes and languages in a continuous alternation between black and white, and between technology and performance on the one hand and style and elegance on the other. This stimulating stand lets the public discover the new automotive dynasty that contains the best of two industrial cultures: the exuberant style, flair for delivering a "stress-free experience" and functionality all associated with Chrysler, coupled with the elegance, innovation and love of manufacturing that have always distinguished Lancia.
Star of the stand at the Bologna Motor Show is the new Lancia Ypsilon Black&Red available with the 69 HP 1.2 Fire EVO II and 95 HP turbodiesel 1.3 MultiJet II engines. Offered at the same price as the Gold trim level, this new trim level is designed as an alternative for a younger target that prefers contents associated with sporty style and audio technology, as demonstrated by the 360° Hi-Fi Music system, 15" alloy rims and the privacy windows. The new Ypsilon Black&Red is characterised by four body colours (Argilla Red, Vulcano Black, three-layer Fiamma Red and two-tone Argilla Red with Vulcano Black roof) and by only one youthful and lively interior where the alternating red and black elements stand out. The new Ypsilon Black&Red is opposed to the concept of "monotonous - monochrome". If, in fact, monotonous is someone who always behaves in the same way, who does not dare and always prefers the same colour, the customer who chooses the Ypsilon Black&Red is distinctive because, by definition and in terms of content, the new version is not monochrome/monotonous. An Ypsilon Platinum 85 HP 0.9 TwinAir representing the extensive range of the Lancia "mini flagship" is also on display next to the two new Black&Red vehicles.
Offered for the first time with five doors to welcome lovers of charm, technological excellence and the unique style of Lancia with enhanced comfort, the new Ypsilon is a true "concentrate" of elegance, technology and power in just 3.8 metres. It has been on the major European markets since June, and starting in September will be sold under the Chrysler brand in Great Britain and Ireland.
Twenty-five years and more than a million and a half cars on the road later, the new Lancia "mini flagship" confirms the basic personality of previous versions, comprising a distinctive character that seduces with its good looks and elegance, boosted by cutting-edge technology applied to engines and comfort which not only delivers reduced emissions and consumption - thanks to technologies such as TwinAir, MultiJet II and Start&Stop - but also offers optimum comfort through features unique in this category, including the brand new "Blue&Me-TomTom LIVE" and the "Smart fuel" system, in addition to the innovative Magic Parking, Xenon headlights and LED tail lights.
The spotlights are also trained on the new Thema and the best Voyager ever, the first two models resulting from the Lancia and Chrysler alliance that recently won a major accolade. The flagship in fact has won the prestigious 5-star Euro NCAP, the top score that this independent consortium has been awarding since 1997 after testing vehicle safety. In the same evaluation session the Lancia Voyager achieved four stars - just verging on the potential five - which is a significant improvement compared to the model tested in 2007.
A Thema Executive with the new 239 HP 3.0L V6 MultiJet II and a Voyager Gold 163 HP 2.8L DS Common Rail, both with trim levels in fine leather combined with elegant body colours, are on display in Bologna. The same desire to offer a true alternative in the respective market segments is at the heart of the two new models. In fact, if on the one hand the flagship represents a new idea of technological perfection "dressed" with elegance and Italian style, on the other the Voyager is the maximum expression of the space shared between excitement and driving experience.
With a heritage of values in its DNA, Lancia is favoured over other brands for its ability to interpret this new world of exclusiveness and to meet the needs of a customer more attentive to technology, who demands not only a substantial product, but also a distinctive and unique style. Besides, whoever chooses a Lancia vehicle starts a new trend because he follows only his own personality. The new Thema and Voyager, statements of a concrete value Lancia is introducing to the market for the first time, have been created for this customer. This value is not meant as innovation for innovation's sake, but as technology "at the service" of driver and passengers, offered at an accessible price and above all free from excess and what is superfluous.
The new Thema and Voyager are therefore the first concrete example of how it is possible to join two worlds so geographically distant yet so close in their essence. This perfect alchemy expertly combines the American exterior shape embellished with interiors clearly marked by Italian taste; powerful engines according to the best American tradition "softened" by European eco-friendly efficiency; typically American large dimensions combined with Italian expertise in compact cars; "stars and stripes" comfort and versatility enhanced by exceptional European handling.
Available in three trim levels (Gold, Platinum and Executive) and two engine versions (the Pentastar 286 HP V6 3.6L petrol engine with e-shift 8-speed automatic gearbox and the new MultiJet II 190 HP and 239 HP 3.0L V6 engine equipped with 5-speed automatic gearbox), the new Lancia Thema offers an attractive price list which corresponds to equipment of great value in this market segment. The largest wealth of features ever offered in the safety field is proof of that. In fact, there are more than 70 systems installed on the new Lancia flagship, including Adaptive Speed Control (ACC) that adjusts the speed and automatically brakes to maintain the safety distance and "Blind Spot Detection" which signals entry of a vehicle into the blind spot or Forward Collision (front impact prevention) whose sensor positioned on the lower part of the front bumper picks up and informs the driver of potentially dangerous distances. Together with many others available or offered as standard depending on the trim level, all these systems make the Thema one of the safest cars on the market, as the 5-star Euro NCAP recently awarded to it shows.
Also contributing to making the Thema the new paradigm of the segment are the sun roof, the largest in its market segment with a 70% glass surface, and the U-Connect^TM system with 8.4" touchscreen, the largest and most highly advanced of its category that manages all the onboard functions of the car. And that's not all. The first global flagship boasts a passenger compartment that is a true best-in-class living room thanks to its interiors in Nappa leather and real wood inserts. Also its level of quiet is outstanding. It is embellished with quality materials that make it warm and exclusive, the result of a historical craftsmanship that only Italian style can provide.
So if the Thema marks a new chapter in the legendary history of the large Lancia saloons, the new Voyager is the evolution of a Chrysler invention born in 1984 that has totaled more than 13 million units in 120 countries around the world. Today, thanks to the alliance between the two brands, the result is the best Voyager ever, a top-of-the-range MPV that takes up the baton from the Lancia Phedra to write another page in the history of this category.
In Italy, the Lancia Voyager is offered in the unique and exclusive Gold version equipped with the 163 HP 2.8L Euro 5 Common Rail diesel engine developed by VM and Fiat. The vehicle is equipped standard with a wealth of equipment that includes, on the exterior, 17" diamond-cut alloy wheels and black roof bars, while the interior flaunts front and rear seats upholstered in high quality leather complete with heating function, in addition to being adjustable with electric controls (front seats only). The steering wheel with audio controls and gear lever knob are also upholstered in leather. The Voyager's interior was conceived as a cozy and comfortable living room. It is at the same time sturdy and flexible owing to the Stow'n Go system patented by Chrysler that allows the second and third rows of seats to be stowed away inside the floor, delivering a record capacity of 4,100 litres.
Completing the standard equipment of the new Lancia Voyager are more than 40 active and passive safety features (ESC, 6 airbags, cruise control, fog lights, automatic headlights, Blind Spot and Cross Path detection and active pedestrian protection). There are also many contents that guarantee maximum comfort on board and travelling pleasure, including the automatic three-zone climate control system, electric adjustments of seats and pedals, and the U-ConnectTM hands-free system with iPod/MP3 that integrates the navigation function and the rear camera for parking assistance. The door mirrors (heated), side doors and tailgate are also electrically adjustable.
The launch of the new Lancia continues with the development of iconic models. This is evident in the New Delta, a milestone Lancia model which heralded a new concept, bringing the attributes of a flagship to segment C. Its 4.5 metres pack in all the luxury and interior space of a higher category: the seats recline into chaise-longues, the upholstery reveals quality textures and passengers are cocooned by an almost magical comfort and silence on every journey. Recently updated with the 2011 range, today the new version fitted out with the 120 HP EURO 5 bi-fuel petrol and LPG 1.4 Turbo Jet engine is making its debut in Italy. It will be available on all European markets in three different trim levels (Steel, Silver and Gold).
Completing the display in Bologna is the Musa, which expresses the best Made in Italy craftsmanship capable of combining the comfort, room and class of a limousine with the agility and compactness of a city car. The model on display is a 95 HP Platinum 1.4 16v (Euro 5) with Start&Stop supplied as standard, distinguished by a two-tone body (Angelico White/Masaccio Black).
Finally, visitors will be introduced to the products of FGA Capital, a finance company specialising in the automotive segment, through illustrative materials and certain dedicated publications handed out at the stand. The finance company operates in Italy (with the Sava and Leasys-Savarent brands) and across Europe with a sole mission: supporting the sales of all Fiat Group Automobiles brand vehicles, and therefore of Lancia, by offering innovative financial products with high added value services dedicated to the dealership network, private customers and companies.

Lancia Delta will be the “Official Car” of the world celebration of twenty years since the fall of the Berlin Wall

Lancia renews its commitment to pressing social issues by taking on a starring role in one of the most significant celebrations of the last few years. The fall of the Berlin Wall changed history forever, and today it is increasingly seen as a symbol of all the struggles against the barriers to knock down, both physical ones as well as cultural ones in particular.

On 9^th November, a fleet of Lancia Delta cars will be accompanying all the numerous institutional guests along the streets of the German capital up to Brandenburg Gate where the spectacular celebration ceremony will take place.

Lancia’s engagement will also be testified by one of the dominos for the Festival of Freedom onto which the brand will be able to imprint its DNA, interpreting this historic moment through its values and its own identity.

“Delta” is the symbol for difference, for that additional factor which drives every evolution, every improvement and this is why the Lancia saloon has always been the carrier of messages and actions which have defied the status quo.

An example of this is the advertising campaign starring Richard Gere which raised awareness amid the public opinion on the Tibetan issue and the moving 30’’, aired at the beginning of the year, which paid homage to Aung San Suu Kyi, Nobel Peace winner in 1991, in support of her liberation. This latter project was devised on the occasion of the 9^th World Summit of Nobel Peace Prizes which took place last December in Paris and scheduled this year to take place in Berlin itself, following the celebration of twenty years since the fall of the Wall.

The 10^th World Summit of Nobel Peace Prizes will in fact open its doors on 10^th November and the main theme will be the knocking down of social and cultural barriers, which still exist in many places around the globe today. Lancia will be the Main Sponsor of the Summit and the fleet of Lancia Delta cars placed at the disposal of the event will have the honour of accompanying the Nobel prize winners taking part.

Musa Poltrona Frau

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The theme of affordable luxury continues with the Lancia Musa Poltrona Frau. This top-of-the-range version of the "city limousine" that has been the best-selling MPV in Italy for two years is equipped with the new 120 hp 1.6 Multijet engine. The exclusive configuration, available in 11 exterior colours (of which four are two-tone) and three interior shades (grey, natural leather and red), also offers seats and a dashboard upholstered entirely in Pelle Frau® leather as well as a wealth of standard equipment including:Granluce sunroof, ESP system, radio and CD player, 16" alloy wheels, dual-zone climate control, six airbags and fog lights.
This special series of the Lancia Musa, featuring the Poltrona Frau logo on the central pillar and embroidered on the leather dashboard, is a unique car that combines two renowned names of Italian design. The style, attention to detail and crafted two-tone paint finish typical of Lancia cars are combined with the exclusivity and sophistication of leather and the craftsmanship of Poltrona Frau. For an automotive manufacturer such as Lancia, attention to detail and top-quality materials is crucial. Because the interior environment of all its vehicles is an emotionally involving space featuring great craftsmanship, Poltrona Frau is the ideal partner. Poltrona Frau offers a wealth of knowledge and tradition, superlatively expressed through the way the leather has been worked to preserve its softness, colour and feel. Attention to quality, a quest for the most innovative materials, exclusive manufacturing processes and compliance with specific resistance standards ensure the leather is suitable for use in the automotive industry.
Let us not forget that the partnership between Lancia and Poltrona Frau goes back a long way. It began with Vincenzo Lancia, who in the 1920s asked Renzo Frau to ‘dress’ the cars he built for VIP customers, and continued in 1984 when Poltrona Frau and the Lancia Centro Stile produced the interior of the Thema 8.32, the saloon with a Ferrari engine. More recently, the partnership has extended to the entire Lancia range: from the Dedra to the Y10, and from the Thesis to the Musa and the brand new Delta. The new Lancia Musa Poltrona Frau version is also fitted with the new 120 hp 1.6 Multijet, a cutting-edge turbodiesel engine with Multijet, multivalve technology that underlines the technological excellence of the Fiat Group in the field of diesel engine design and development.
The new engine perfectly combines the best features of Multijet turbodiesel engines with tax breaks and other advantages deriving from the new downsizing philosophy. It is therefore the ideal solution for those who seek an effective compromise between respect for the environment and low running costs, without sacrificing power and flexibility, for real driveability. Compared with the tried and tested 100 hp 1.9 Multijet, the 1.6 Multijet offers better performance, comfort, emissions and running costs, in addition to considerable benefits: torque is nearly 15% higher at the same power (300 Nm at 1,500 rpm) and fuel consumption is 6% lower (measured over an NEDC cycle). All this comes with much improved driveability, due above all to useful torque values at low speeds. These aims have been achieved through a comprehensive optimisation of combustion that exploits the potential of the engine's new injectors to the full.
The 1.6 Multijet delivers an excellent absolute torque, especially considering the cubic capacity: the figure of 300 Nm puts it right at the top of the performance charts for engines of 1.8 litres and below. If we then consider specific torque (i.e. divided by the cubic capacity), the 1.6 is the highest performing engine in the category of power outputs up to 200 hp, with the sole exception of supersport power units. That is not all. If we take into account that the maximum torque is delivered at just 1,500 rpm, we are able to immediately appreciate the extent to which the 1.6 Multijet represents a revolutionary advance on present-day diesel engines: no other, not even a next-gen engine, can deliver such high torque at such low revs. All things considered, the new 1.6 Multijet offers exhilarating driveability that is difficult to match. This is proven by the acceleration (from 0 to 100 km/h in just 9.9 seconds) and the top speed (190 km/h).
Combining the new injection system with next-generation variable geometry turbochargers completes an absolutely outstanding technological picture. In the same way, the 120 hp 1.6 incorporates the most advanced exhaust gas treatment technologies, namely a Close Coupled Diesel Particulate Filter and a built-in EGR (Exhaust Gas Recirculation) system that improves control of temperature and gas flow, simultaneously guaranteeing lower emissions and reduced fuel consumption. All this put together enables the engine to comply with Euro 5 standards: this is the best example of the great commitments made throughout the Fiat Group to ensure environmentally friendly motoring.
A Lancia Musa Poltrona Frau with the new 1.6 Multijet engine does not need its first service until 35,000 km, cutting 25% off the costs of ordinary servicing (calculated for distances of 90,000 km or 100,000 km, which are most common for long-term hire contracts).

Lancia Delta - affordable luxury

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The Lancia Delta perfectly embodies the notion of affordable luxury by fulfilling the modern requirements of mobility and prestige thanks to the concept of downsizing, i.e. ensuring performance and luxury at reduced cost, size and consumption levels. In order to remain a benchmark for the segment, the 2009 Delta range was recently revamped with the introduction of a new engine, a new version and new technological features.

Executive - the new Lancia flagship

The Delta Executive is the top-of-the-range model for a sophisticated clientele: one that cares about technology but is mindful of tradition, which demands substance but also exclusivity and prestige. These people are businessmen, managers and professionals that can mix tradition with innovation and rationality with emotion, but they are also figures from the institutional and diplomatic arenas.
Because it is aimed at customers seeking more style and comfort, the exclusive rear seating area of the Delta Executive offers the same comfort as a business-class seat on a long-haul flight. In fact, the comfort in the rear is the best in its class, proving that Lancia has given plenty of thought to the passenger area. That is what makes the Executive perfect for important official events.
On the outside, the Delta Executive boasts a two-tone chassis (light bronze body and glossy black roof), special two-tone diamond-edged alloy wheels, the golden "D" logo on the pillar and the word "Delta" on the rear window, as well as the special fog light design. On the inside, the Lancia Delta Executive has luxury beige Frau Pieno Fiore leather-upholstered seats with wrap-round head restraints and chocolate-brown piping, black leather dashboard and gear stick frame with black lacquered inserts, two smoked ceiling courtesy lights and leathers embellished with new and elegant beige and chocolate-brown stitching.
The new version can be fitted with the powerful 200 hp 1.8 Di Turbojet (Euro 5) and Sportronic automatic gearbox, or with the 190 hp 1.9 Twin Turbo Multijet and 165 hp 2.0 Multijet turbodiesel engines. Inspired by the Delta Platino, the exclusive Executive comes with the following as standard: electronic variable damping suspension (Reactive Suspension System), rear parking sensors, six airbags, dual-zone automatic climate control, Granluce sunroof, Instant Nav satellite navigation, Absolute Handling System with Drive Steering Torque (DST), fog lights with cornering function and front armrest with cooling compartment.

200 hp 1.8 Di TurboJet
The whole world acknowledges the ability of Italian carmakers to produce fiery and gritty engines, real jewels born out of the experience and passion of the engineers combined with years of technical know-how. The new 200 hp 1.8 Di TurboJet (Euro 5) is no exception.
Produced by FPT – Fiat Powertrain Technologies, the new engine delivers maximum power of 200 hp (147 kw) at 5,000 rpm and a peak torque of 320 Nm (32.6 kgm) at 1,400 rpm. Combined with a Sportronic six-speed automatic/sequential gearbox, the 200 hp 1.8 Di TurboJet offers unparalleled driveability: it has a top speed of 230 km/h and goes from 0 to 100 km/h in just 7.4 seconds. Despite this incredible performance, fuel consumption and emissions are surprisingly low: 7.8 l/100 km in the combined cycle and 185 grams of CO2 per kilometre respectively.
This innovative engine therefore underlines Lancia Automobiles' commitment to the environment both in terms of low emissions and reduced fuel consumption. All this further enhances the liveliness, flexibility and driveability that have always been features of the model. To achieve these results, the 200 hp 1.8 Di TurboJet uses direct petrol injection, a turbocharger and two continuous variable valve timing units for exhaust and intake. The combination of these various technologies gives the customer key benefits such as direct injection, which enables reduced fuel consumption in relation to engine performance. In addition, the turbocharger linked to the twin variable valve timing units provides quick acceleration thanks to a particularly good torque curve.
Here, in detail, are all the new features brought in by the 200 hp 1.8 Di TurboJet, which was designed and developed by engineers at Fiat Powertrain Technologies (FPT), the division of the Fiat Group that is wholly responsible for the innovation, research, design and production of engines and gearboxes for any type of machine: from cars to industrial vehicles, and from boats to agricultural equipment. With around 20,000 employees, 16 factories and 11 research centres across nine countries, the division is one of the most important global players in the power unit field. At FPT, around 3,000 highly specialised technicians are dedicated to developing and engineering innovative technologies. More than 40 patents filed every year is proof of the quality and seriousness of this commitment, making FPT a centre of excellence for technology and continual innovation.
Scavenging technology: the brilliant performance of the engine is largely the result of using advanced scavenging technology to maximise torque even at very low speeds, ensuring incredible responsiveness.
Effective scavenging is achieved by continuously monitoring and optimising the engine operating parameters such as fuel dosage, the position of the two variable valve timing units, the ignition advance and the injection timing. In practice, it is possible to define valve overlap angles and times with extreme precision, generating a direct air flow from the intake manifold to the exhaust manifold and driving the turbocharger in very short times. This new system therefore makes far better use of the turbocharger than conventional turbo petrol engines. It is controlled by an innovative ECU installed with ultra-modern engine parameter management software. The results are surprising: peak torque at 1,400 rpm is 70% greater than that of a conventional turbo engine and response times have been more than halved, closely approaching those of a naturally aspirated engine.
Direct injection: lowers temperatures in the combustion chamber through fuel evaporation and considerably reduces the likelihood of explosion. This allows superior performance to be achieved even at quite high compression ratios (around 9.5) and guarantees low fuel consumption at partial throttle settings.
Direct injection is essential for reducing emissions through an advanced dual-injection system. Direct control over the injection process also ensures that no fuel escapes from the exhaust port during the scavenging phase to compromise the functioning of the catalytic converter. Finally, the second-generation injection system features a new, high-pressure pump (capable of managing fuel pressures of 150 bar) and innovative seven-hole injectors capable of guaranteeing perfect fuel vaporisation under all engine operating conditions.
Twin variable valve timing units: the two continuous variable valve timing units on the intake and exhaust camshafts optimise valve timing at all engine speeds and loads, minimising both fuel consumption and emissions. With the two valve timing units linked to the turbocharger, it is possible to manage the scavenging strategy by establishing the ideal valve opening and closing overlap. When the driver demands a sudden increase in torque, the system ensures rapid response even at very low revs.
Turbo: the engine is fitted with a next-generation turbocharger linked to an innovative pulse converter exhaust manifold that optimises the use of exhaust pressure waves to increase torque at low engine speeds. Both the manifold and the turbine are made of microcast steel to withstand the very high operating temperatures (up to 1020°C) needed to reduce fuel consumption while driving at medium-high speeds, on motorways for example.
Thermal fluid dynamics: the intake ducts are designed and optimised through the use of mono- and three-dimensional computing technologies that have enabled them to reach a high enough level of turbulence. The design of the combustion chamber has also been optimised by extending the squish areas and minimising the ratio between surface area and volume, to the benefit of combustion. Lastly, the exhaust ducts have been designed to work in sync with the exhaust manifold and to maximise its pulse converter effect.
Friction: the entire engine has been designed to minimise power losses through friction. The pistons feature rings with low tangential load, and advanced materials have been used to minimise wear. The cylinder head incorporates valve-controlled roller rocker arms that have reduced sliding contact losses at 2,000 rpm by 65% compared with direct control. It is a solution commonly used in premium-brand engines.
Optimised crank design based on a very long connecting rod and a fairly short piston stroke has minimised the vibrations normally associated with straight-four engines at high speed. In this way, balancing countershafts can be dispensed with, making the engine even lighter and therefore reducing consumption.
Performance: the scavenging technology and an innovative management system enable the engine to set new performance benchmarks. Specific torque is exceptional at 185 Nm/l, one of the highest figures for any modern engine. Maximum torque of 320 Nm is reached at only 1,400 rpm – another excellent value. This guarantees superb acceleration, making the car extremely responsive and avoiding the need for frequent gear changes. Finally, the engine reaches a high specific power of 115 hp/l at the relatively low speed of 5,000 rpm and keeps this power level constant up to 5,500 rpm.
In short, the 200 hp 1.8 Di TurboJet (Euro 5) boasts a torque comparable to that of an aspirated V6 with almost double the cubic capacity but, thanks to downsizing, you can bank on significant weight reduction to improve efficiency.
Emissions: one of the priorities for technicians at FPT – Fiat Powertrain Technologies was ensuring, together with excellent performance, minimum emissions, in keeping with Lancia Automobiles' philosophy of using care for the environment as a reference point for creating and constantly improving its products. Just like the three Lancia Delta diesel engines (190 hp 1.9 Twin Turbo Multijet, 120 hp 1.6 Multijet and 165 hp 2.0 Multijet), the brand new 200 hp 1.8 Di TurboJet (Euro 5) is Euro-5 compliant, ahead of the regulation coming into force.

Next-generation systems and technology
In keeping with the Lancia tradition, the Delta makes significant strides in technological innovation for driving dynamics, safety and comfort. The best example is the inclusion of next-generation systems and devices (some appearing for the first time in the segment) that can make even the shortest journey a pleasant experience. Here are three key features now available in the Delta range.

Sportronic: six-speed automatic gearbox
Combining the 200 hp 1.8 Di TurboJet with an automatic six-speed gearbox really enhances the flexibility and pick-up of the engine, which gives the Lancia Delta a smooth drive that can satisfy the tastes of different customers by providing comfort and sportiness.
The gearbox is compact and light, and has been designed with particular attention to reducing fuel consumption. Efficiency has been improved by using a low-friction oil and the inclusion of a sixth gear is particularly useful for motorway driving. The precise management software recognises different road conditions and adapts handling through the following functions: braking assist, slope recognition, cornering, sporty or comfortable drive.
Driveability is further enhanced by the option of choosing Winter, Norm and Sport programmes, as well as the manual mode (TIP), with steering wheel controls that underline the sporty nature of the Delta.

Electronic variable damping suspension (Reactive Suspension System)
The Lancia Delta's suspension system uses a solid framework that is comfortable and light: at the front, it is MacPherson-type with crossmember and wishbones optimised for new load conditions; at the rear, there is a torsion beam and anti-roll bar for excellent handling.
The major innovation on this model is a feature developed in collaboration with Magneti Marelli: an avant-garde oscillation damping system (Reactive Suspension System) reserved until now for the most modern cars in higher categories and applied for the first time by the Fiat Group to a mid-class car. The Reactive Suspension System - through real-time electronic control of the shock absorbers - reduces vehicle oscillation in all driving conditions, ensuring better safety, comfort and handling. Using sensors, the system identifies the best control mechanisms for the driving and road surface conditions. Among these mechanisms is the Sky Hook function, which isolates the passenger compartment by completely protecting it from outside stresses and strains.
In addition, thanks to the high calculation capacity of the ECU and the instantaneous response of precise electrovalves, the system immediately neutralises bumps from uneven road surfaces and enables excellent dynamic control even in sporty driving mode (which can be selected) by improving handling and precision.
Finally, the Reactive Suspension System shortens the car's stopping distance (by around 5% thanks to optimum contact between tyre and road) and ensures timely intervention in the event of emergency manoeuvres in order to restore safe conditions smoothly.

Magic Parking: parking assistance
It is often hard to find a parking space in towns and cities with a lot of traffic. Of course, once you find one, actually parking the car can prove rather challenging because the space is so tight. That is why the Lancia Delta has an innovative parking aid that helps the driver to judge whether a space is big enough and to actually carry out the parking manoeuvre. First, the system measures the length of the free space and indicates whether it is big enough for your car.
Then, it automatically steers the car during reversing, allowing the driver to concentrate solely on controlling speed by using the accelerator and brake.
With one single manoeuvre, the vehicle parallel parks in such a way to limit the number of subsequent realignments made by the driver. Of course, the driver is always in control by operating the pedals, and can deactivate the system by turning the steering wheel or disengaging reverse gear, or by pressing the appropriate button.
In essence, the system consists of a radar sensor on each side of the vehicle, located inside the front bumper. The radar is beamed into the space on the right (or left) and the echoes are picked up by the sensor, which reconstructs a map of the area between the parked cars, visualises the free space and identifies any obstacles. At the same time, using information coming from wheel speed measurement, the system can measure the length of the free area.
The driver is informed that the parking space is ok if the measurement is equal to the length of the car plus 130 centimetres (65cm at the front and 65cm at the back), i.e. a total of at least 5.82 metres. If a suitable space has been found, there is a beeping noise and a message on the display indicates whether the parking manoeuvre can be completed in a single or multiple stages.
If the driver feels the space is suitable and engages reverse gear, the system can control lateral movement through electronic steering, allowing the driver to take his/her hands off the wheel and concentrate on controlling the car with the accelerator and brake. At this stage, the maximum speed is 7 km/h and the driver can cut out the system simply by taking control of the wheel again.

Lancia Ypsilon ELLE

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The Lancia Ypsilon continues to cause a stir, confirming its place as a true icon of Italian design. This time, it is the turn of the new Ypsilon ELLE show car, an original version created from a collaboration between Lancia and the ELLE brand, a symbol of modern femininity that sets trends each season with a vast range of women’s clothing and accessories. Much more than just a name, it represents a unique lifestyle and a dynamic, modern and positive existence. ELLE embodies the modern woman: active and feminine, spontaneous and decisive, with a global outlook. Present in more than 80 countries worldwide, ELLE products are sold at selected retailers and the major European department stores.
Lancia has identified fashion as a preferred area of marketing that represents a key element of brand positioning. The link between Lancia and fashion is clear from its cars (like the Ypsilon Moda Milano, Ypsilon Versus and Musa Poltrona Frau), its adverts starring icons of Italian fashion like Stefano Gabbana and Carla Bruni, and the many industry events it sponsors. What's more, Lancia and fashion are two showcases of Italian design with shared values including talent, creativity and innovation. In other words, the ingredients that have made Italian style famous the world over.
So it seemed quite natural to combine ELLE and Ypsilon, the Lancia model directed at the same fashion-conscious audience.
The Ypsilon ELLE show car has many truly eye-catching features. First, there is the bodywork in a unique metalluro-effect pink that will stand out on the catwalk next year. In addition, the car offers chrome-plated details such as the radiator grille, the rear bumper, handles and door mouldings.
Then, on the outside pillar, there is the main silk-screen print - inspired by ELLE magazine covers and forming the ELLE logo. Also, the 16" alloy wheels are painted in the same pink as the body, but with a matt coat.
The customisation of the car really shows on the inside. The special purple leather and Alcantara upholstery - another colour currently gracing the catwalks - features an art composition with the word ELLE appearing ton-sur-ton on the middle part of the seat. The upholstery is further enhanced by contrasting stitching with bright white leather piping. The interior carpentry was done using a technical material that is also bright white and feels like a fabric. The cool colour scheme continues on the easy-chrome interior displays and central console, which features the purple gear stick gaiter to match the seats and the gemstone.
Finally, the interior of the car is made even more exclusive by the bright white Alcantara upholstery on the upper part of the central pillars and the whole roof panel, as well as by the Velour floor mats with leather edges.
The Ypsilon ELLE show car provides a sneak preview of a special series of cars that will be manufactured in limited edition and sold in spring 2010 in the major European markets.

Lancia at the 63rd Frankfurt International Motor Show

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Lancia is back at the Frankfurt International Motor Show with the Delta, the Ypsilon and the Musa - prestigious cars that showcase the best of Italian style.
The main attraction is the brand new Ypsilon ELLE, the show car born out of a collaboration between Lancia and the ELLE brand, a symbol of modern femininity that sets trends each season with a vast range of women’s clothing and accessories. Further evidence of the link between Lancia and the world of fashion at the Frankfurt show comes in the shape of the Musa Poltrona Frau, the top-of-the-range version of the "city limousine" that has been the best-selling MPV in Italy for nearly two years. This version combines the style and attention to detail of Lancia cars with the exclusive, sophisticated leather and the craftsmanship of Poltrona Frau.
Also making its first appearance on the Musa is the new Start&Stop system, developed by Engineering & Design and FPT in partnership with suppliers such as Bosch and Magneti Marelli, which temporarily switches off and then restarts the engine (when the car is stationary and the engine is idling). Coming just a few months after the launch of the ECOCHIC hybrid petrol/LPG versions, this is yet another example of Lancia being constantly aware of environmental issues by researching and developing concrete and affordable solutions. This strategy can be summed up in the motto "The environment is a luxury we can all afford".
Alongside these exclusive versions, let us not forget the Lancia Delta - a model that embodies the notion of affordable luxury by fulfilling the modern requirements of mobility and prestige thanks to the concept of downsizing, i.e. ensuring performance and luxury at reduced cost, size and consumption levels.
Lancia's latest offerings are on display in new and evocative surroundings: the exhibition area moves away from trade show traditions in favour of a more poetic stand. At the centre of it all are children, their world and their hopes for the future; a forward-looking brand knows how important it is to listen to its customers of tomorrow. This gives rise to a unique setup where children’s universe - particularly their handwriting - joins together with the latest fashions and colours. Large blackboards form the ideal surfaces for a story; leaves on the pavement become footrests with displays; the road itself is simply drawn out in chalk. A child's handwriting is conspicuous on the walls, while the black slate is dominated by trails of white and blue light. Everything can be written on - there are no boundaries to fantasy.
At Frankfurt the public can see the Delta Executive, the new flagship car aimed at business and institutional customers as well as those in diplomatic circles. Its main feature is the rear area of the passenger compartment. The seats are business class: cosier and more comfortable. As they are set further back, there is more legroom, which is especially nice for long journeys. The Delta Executive therefore represents a real modern alternative to bigger, heavier, more expensive flagship cars with higher fuel consumption levels. No wonder it was chosen to transport international delegations at the recent G8 Summit in L'Aquila.
Not forgetting that the Lancia Delta has become the car of the cinema. In fact, over the last year this model has been the official car of the most prestigious film festivals sponsored by the brand: after its debut at the 65th Venice International Film Festival, a fleet of Deltas accompanied film stars to the red carpet in Rome, Barcelona, Milan and Turin. Also, the Lancia Delta was written into the Columbia Sony Pictures film Angels and Demons. But the relationship between the Delta and the cinema does not stop there. Remember that the exclusive saloon was launched internationally in an advert that was more like a short film, featuring the acting talents of Richard Gere and a soundtrack composed by Oscar winner Ennio Morricone.
The second new feature of the Lancia Delta 2009 range is the 200 hp 1.8 Di TurboJet engine - the most powerful in its class. It is an innovative direct petrol injection engine that underlines Lancia's sporty nature and its respect for the environment in terms of low emissions and reduced fuel consumption. All this further enhances the liveliness, flexibility and driveability that have always been features of the model. Produced by Fiat Powertrain Technologies (FPT) and coming with a modern Sportronic six-speed automatic gearbox, the engine has a maximum output of 200 hp (147 kW) at 5,000 rpm and a peak torque of 320 Nm (32.6 kgm) at 1,400 rpm. With this setup, the Lancia Delta has a top speed of 230 km/h and goes from 0 to 100 km/h in just 7.4 seconds. The car also stands out for its low fuel consumption (7.8 litres per 100 km), reduced CO2 emissions (185 g/km) and Euro 5 compliance.
Visitors to the Motor Show can get a close look at some of the innovative devices recently introduced to enhance comfort and driveability. First, there is the electronic variable damping suspension (Reactive Suspension System) that reduces oscillations and ensures the best possible safety, comfort and handling. Then there is the brand new Sportronic six-speed automatic gearbox with steering wheel controls, which comes together with the 200 hp 1.8 Di TurboJet engine. Lastly, the Lancia Delta features the semi-automatic Magic Parking system.
Many of these technological features - together with the bi-xenon self-adjusting headlights (Adaptive Xenon Light) and built-in satellite navigation system (Instant Nav) - were created as a result of collaboration between Lancia and Magneti Marelli. Not forgetting that the partnership between Fiat Group Automobiles, Magneti Marelli and Microsoft gave rise to Blue&Me, a system that Lancia Delta was the first to offer complete with a 'services' function after teaming up with Telecom Italia, as well as the traditional hands-free, stereo and navigation functions. It should also be remembered that the Blue&Me platform was recently enhanced by a new device: the MediaPlayer Blue&Me adaptor, which allows the car to communicate easily and quickly with an iPod or iPhone.
Finally, the public will be introduced to the products of FGA Capital, a financial joint venture between Fiat Group Automobiles and Crédit Agricole specialising in the automotive sector. Promotional material will be handed out and there will be customised display stands. The company, which works alongside major carmakers, operates in Italy and Europe with a single purpose: to support the sales of Fiat, Alfa Romeo, Lancia, Fiat Professional and Abarth branded cars by offering innovative financial products incorporating high-added-value services that are aimed at the dealer network as well as private and business customers.

Fiat Group Automobiles triumphs at the 56th Cannes Advertising Festival

Fiat Group Automobiles triumphed at the fifty-sixth edition of the Cannes International Advertising Festival winning, for the first time in its history, four of the sought-after prizes (a Grand Prix, two Gold Lions and a Bronze Lion), which are awarded to the best advertising and communication campaigns put out during the year. The Cannes Festival is the most important event of its kind in the world and brings together companies and advertising agents to choose the best TV adverts and designs, subdivided into various categories:

The two Gold Lions (Film and Outdoor categories) were won by the Fiat Brand with the campaign (TV and poster) devoted to the 500. The campaign was designed in France and effectively reflects the positioning of a manufacturer that is concerned with safety and the environment, with the most environmentally-friendly product range in Europe. In order to convey this twofold message, creative staff from the Marcel Paris dreamed up an original and amusing TV and poster campaign depicting some animals – representing endangered species – aboard a Fiat 500 during crash tests, all passed in complete safety due to the vehicle's qualities. A short text commented "designed to reduce impact on the environment" with the double meaning of eco-friendly/safety, demonstrating that safeguarding the environment and saving human lives are not mutually exclusive goals. When awarding the prizes, the festival panel recognised the originality of the campaign and the open way this topic was dealt with: the brand does not deny the impact of the motoring world on the environment but is doing all it can to minimise it.

The Fiat brand also won the prestigious “Grand Prix” in the Cyber category (for a campaign designed by the AKQA agency in London), awarded to the Eco:Drive project, which showed Fiat putting into practice the idea that a car manufacturer's environmental responsibility also extends to the way people drive their cars. For this purpose, the owners of cars equipped with Blue&Me can download a specially-created software application (from the address www.fiat.com/ecodrive) to check their driving style. Eco:Drive gathers all necessary information on a car's efficiency through the USB port of the Blue&Me system onto a pen drive. Once entered onto a computer, the system displays the car's detailed environmental performance, including its CO₂ emission levels for each trip. It also analyses the driving style and gives tips on how to change your driving style to achieve a lower level of CO₂, thus encouraging drivers to improve their environmental impact.

Worldwide, Fiat is one of the automotive companies offering the best response in the battle to beat the environmental impact of transport. To achieve this significant goal, Fiat offers specific products that make it the European leader in the production of compact vehicles, which are by definition the most eco-friendly. Two years ahead of time, the Fiat 500 and Fiat Bravo have introduced their Euro 5 power units; the numerous methane models make it possible to minimise atmospheric emissions and Fiat has continued to stay abreast of the international scenario with its LPG range on the Panda, Grande Punto and Bravo and its new Pur-O₂ range specific to 500, Croma and Bravo models. All this has allowed the Fiat brand to record the lowest average CO₂levels in its cars sold both in 2007 (137.3 g/km) and in 2008 (133.7 g/km): the record was acknowledged by the company JATO, world leader in automotive consultancy and research. The most recent Fiat models have also been awarded a five star EuroNCAP ranking, making them among the very safest cars.

Lancia also won a Bronze Lion in the Oudoor category with a campaign created and distributed in France on the Delta and its Autoparking System: in a typical Parisian setting, the driver and passenger are both able to read a newspaper unconcernedly while the car parks itself unaided.

This campaign also shows that Fiat Group Automobiles has invested a lot in innovation, not merely in its products but also in its way of communicating, making it more responsible and at the same time more appealing.

Lancia is the sponsor for the RomaFictionFest

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Lancia is the official sponsor for the RomaFictionFest 2009, scheduled to take place in the Italian capital between 6 and 11 July. It's the largest festival in the world dedicated to international television fiction in all its formats; from serials to TV movies, from mini-series to sitcoms. RomaFictionFest is put forward as the most comprehensive annual event to focus on global production, offering interesting new shows, some previewing for the first time.

The organisation will make available a fleet of 50 cars, customised with the show's trademark which will accompany all the stars and hosts of the RomaFictionFest onto theOrange Carpet.

Lancia will also support the 'Seriale' section of the Festival, which is the show's most represented. All works competing in this section will be screened in the Sala Lancia inside the Cinema Adriano.

Those taking part in the showings in the Sala Lancia may go into any Lancia dealership with their ticket counterfoil and try the new Lancia Delta.

By pairing up with the RomaFictionFest, Lancia is consistently continuing with its choice to support the seventh art even in its television expression. The values of the Lancia brand and its cars can also be found in quality fiction: style, quality of life, original and innovative solutions, personality, elegance and spirit.

Lancia Delta 1.8 Di Turbo Jet 200 HP

Lancia Delta reflects perfectly the concept of "Anticrisis Luxury" as it fulfils the current requirements of prestige and mobility thanks to the logic of downsizing - i.e. it ensures high quality and performance, reducing cost, size and fuel consumption. Thanks to these winning characteristics, in March this model became the leader of its car range in Italy and is fast growing at European level. In order to improve these results, today Lancia launches a new engine and a new version together with a number of technological changes that make this car the reference product for this car range.

The main innovation is represented by the 200 HP 1.8 Di TurboJet engine, the most powerful one of its range. It is an innovative petrol direct injection engine that confirms Lancia's preference for sports cars and, at the same time, its commitment to protect the environment by limiting emissions and fuel consumption.
These qualities are achieved by enhancing its brilliance, flexibility and the pleasure of driving which have always made this model stand out. This engine is produced by FPT – Fiat Powertrain Technologies - and is provided with a modern 6 speed automatic transmission. It delivers a maximum power of 200 HP (147 kw) at 5,000 rpm and a maximum torque of 320 Nm (32.6 Kgm) at 1,400 rpm. With such equipment, Lancia Delta can reach a maximum speed of 230 km/h and goes from 0 to 100 km/h in only 7.4 seconds. At the same time, the car stands out for low fuel consumption (7.8 litres per 100 km), reduced CO2 emissions (185 g/km) and a Euro 5 homologation.
The second innovation is the exclusive Executive version: a car addressed to clients who look for top luxury and comfort. The "top range" was designed to fulfil the requirements of business clients and members of the diplomatic and institutional worlds - as the attention invested in designing a comfortable passenger compartment shows. Seats are wrap around and comfortable as they are designed to business class standards. The back seats are comfortable for long trips with plenty of room for the legs. Therefore, Lancia Delta Executive offers a real, modern, in tune with the time alternative to bigger, heavier and more expensive cars. The fact this car was chosen to be the Official Car for the 9th World Summit of the Nobel Peace Prize held from 11th to 13th December 2008 in Paris - of which Lancia was the Main Sponsor - is not a coincidence. A Lancia Delta Executive fleet will also drive the international authorities to the G8 summit that will take place from the 8th to the 10th of July.
Lastly, the third innovation of the Lancia Delta 2009 range is represented by the marketing of some innovative devices aimed at making driving a comfortable and pleasant experience. First of all, there are the electronic suspensions with a variable damping system (Reactive Suspension System), capable of reducing car vibrations and ensuring maximum levels of safety, comfort and driveability. Then there is the brand new Sportronic 6 gear automatic transmission with controls on the steering wheels (currently the device is provided with only a 200 HP 1.8 Di TurboJet engine). The last technological innovation of the Lancia Delta is represented by the semi-automatic parking system called “Magic Parking”.
All these technological innovations - together with the self-adaptive bi-xenon headlights (Adaptive Xenon Light) and the integrated satellite navigator (Instant Nav) – were made thanks to the cooperation between the Brand and Magneti Marelli. We cannot forget that the cooperation between Fiat Group Automobiles, Magneti Marelli and Microsoft has given birth to Blue&Me™, a system complete with Telecom service functions - which Lancia Delta is the first one to offer - together with hands free, music player and navigation functions.

Lancia Delta was engaged for the Columbia Sony Pictures "Angels and Demons" new film kolossal. This film, inspired by Dan Brown's bestseller of the same title, is on the same line of the "The Da Vinci Code" and is also directed by Ron Howard, with Tom Hanks in the role of professor Langdon. Lancia celebrates this important product placement with a Delta Special Series that enhances the double soul of this model: an angel in terms of carbon emission and a devil in terms of performances. The proof is in the two engines available for this version, the 200 HP 1.8 Di TurboJet and the 190 HP 1.9 TwinTurbo, which ensure a better CO2/HP ratio for this range - i.e. maximum power for minimum emissions. The same winning features can be found in the other two models that make up the “Première Collection”: 105 HP Ypsilon 1.3 Multijet and 95 HP Musa 1.3 Multijet.
The Lancia Delta Limited Range, which is characterized by its pastel colours, a white main body and a polished black roof, has elegant interiors with a black leather and "Sport" Alcantara® covering. The rich equipment makes this range even more interesting: from the climate control system to the fog lights, from the CD MP3 radio to the steering wheels in leather with radio controls, from the Blue&Me™ system to the alloy wheels.
For the movie launch of "Angel and Demons" scheduled for the 15th May, Lancia has decided to launch an original communication campaign that goes under the slogan "One angel, 200 demons". Actions, performance and temperament: these three concepts dominate the commercial that, thanks to an agreement with Sony Pictures, exclusively shows some of the film shots of which the new 200 HP Delta 1.8 Di TurboJet is the protagonist. The press campaign is as sensational as the film as it combines one of the most emblematic film shots with a double image of the new Delta which clearly refers to its double soul: angelic on the outside, but with 200 demons inside. Lastly, a banner campaign and a web competition organised with the help of Sony Pictures, whose prize is of course a Lancia Delta, are about to be launched on the Internet.
However, the relationship between Delta and the film industry does not stop with the new "Angels and Demons" movie. The exclusive sedan was launched at international level with a commercial that is a true short film starring Richard Gere in the main role and with a soundtrack composed by the master, Oscar winning Ennio Morricone.
Furthermore, for the 9th World Summit of Nobel Peace Prizes, a film was produced to support Aung San Suu Kyi, winner of the Nobel Peace Prize in 1991 and prisoner of her own country. In Italy, the commercial was supposed to have the voice of Dario Fo as the narrator, a winner of the Nobel Prize for Literature.
Lancia Delta is increasingly the car chosen by stars. Since last year, this model has been the Official Car of the most prestigious film festivals sponsored by Brand: following its launch at the 65th Venice Film Festival, a fleet of Delta cars drove cinema stars to the red carpets in Rome, Milan and Turin.

Delta Executive, the new flagship Lancia

Geneva sees the debut of the Delta Executive, the new Lancia flagship which exactly matches the requirements of a refined customer who is alive to technological developments but knows the value of tradition, who wants a solid product but also exclusivity and prestige. These are businessmen, managers and independent professionals who know how to combine conceptually opposing values such as tradition and innovation, rationality and emotion, but who are also representatives of the institutional and diplomatic milieus.
Aimed, therefore, at customers seeking greater elegance and comfort, the Delta Executive offers an exclusive rear seat providing the same comfort as a business class seat on an intercontinental flight. In addition, the roominess of the rear passenger compartment in the Delta is the best in the market segment, confirming that Lancia has devoted the utmost attention to the space reserved to passengers rather than just the driver. So the original Executive version is also the perfect answer for prestige representation purposes.
The version shown at Geneva is fitted with the powerful 1.8 liter Di TurboJet engine developing 200 HP and Euro 5 compliant, coupled with a new 6-speed automatic transmission. In addition, from the outside, the Delta Executive is distinguished by its two-tone bodywork (body in Light Bronze and “Eclipse” gloss black roof), the special two-tone diamond-edged alloy rims, the gold “D” logo on the door pillar and the word “Delta” on the rear window as well as the special trims. Inside, the Lancia Delta Executive offers high-quality seats with new wraparound head restraints and dashboard covered in Frau Pieno Fiore beige leather with special chocolate brown edging, “Montblanc” black dashboard, double tinted glass courtesy light on the roof liner and leather embellished with new elegant stitching. Developed from the Delta Platino, the new version offers as standard: Reactive Suspension System, parking sensors, 6 airbags, dual-zone automatic climate control, Granluce sunroof, Instant Nav, Absolute Handling System, fog lights with cornering function, and a front armrest with refrigerator compartment.
Let’s look in detail at three very interesting features of the new Executive version of the Lancia Delta: the Absolute Handling System and DST (Drive Steering Torque) steering wheel; the electronic suspension with variable damping (Reactive Suspension System); and the new semi-automatic parking assistance system (Magic parking).


Absolute Handling System and DST (Drive Steering Torque) steering wheel

To ensure perfect control of the car by the driver, the Lancia Delta uses the “Absolute Handling System” – a development of ESP (Electronic Stability Program) - the system which intervenes in conditions close to the limit, when the stability of the car is at risk, and helps the driver to control the vehicle. In addition, two further systems are coupled to the Absolute Handling System: the Hill Holder system, which assists the driver on hill starts; the ASR anti-slip system (Anti Slip Regulation), which optimizes traction at all speeds using the brakes and engine control; and the MSR system (Motor Schleppmoment Regelung – Drag Torque Regulation), which cuts in and reduces engine torque when the gear is shifted down abruptly when climbing.
But the Absolute Handling System on the Lancia Delta is an “advanced” type in that it introduces some very important functions such as LTF (Linearisation Torque Feedback) and TTC (Torque Transfer Control). In addition, the new control system always intervenes “discreetly” thanks to its association with DST (Drive Steering Torque), the “active electronic steering system” which automatically makes corrections and corrects oversteer on low grip surfaces.
DST (Drive Steering Torque) is the innovative system which improves both driving safety and handling behavior. Under all driving conditions, the electronic steering system suggests to the driver the correct maneuvers to be performed, resulting in optimum roadholding and instilling a great sense of security. It is the result of the continuous interaction between the electric power steering (which applies torque to the steering wheel) and electronic dynamic control (Absolute Handling System). In effect, DST automatically makes corrections, helps maintain control of the vehicle and makes the intervention of the Absolute Handling System more “discrete”.
There are three conditions under which the DST system proves particularly useful:
- In the event of oversteer the system performs the most appropriate maneuver to maintain control of the car under all conditions.
- MCF (Mu-Split Control Function) intervenes in the event of driving on surfaces with variable grip (for example, it often happens in winter that two wheels are on ice while the other two are on asphalt). In this particular case, the DST system orders an automatic countersteer which controls the car (avoiding a spin) and at the same time stopping as quickly as possible (braking distance reduced by 10%).
- LTF (Liberalization Torque Feedback): in sports driving, if the system detects increased lateral acceleration (above 0.6 g) it cuts in, providing increased torque against the steering wheel. In this way, it markedly improves the sensation of control on bends, especially at high speeds.
Finally, Lancia Delta offers the new TTC system (Torque Transfer Control) which improves the transfer of engine torque to the wheels and, in particular, guarantees optimum behavior of the car on bends, making it safer and more enjoyable in sports driving or in low grip conditions. The TTC system is based on exploiting the braking system which, accurately operated by the electronic control unit of the Absolute Handling System, creates behavior very similar to a limited slip differential (in other words the TTC system electronically simulates the presence of a self-locking differential). In particular, the front braking system, under acceleration on bends, operates on the inside wheel, thereby increasing the motive power of the outside wheel (higher load), thereby distributing the torque between the front driving wheels dynamically and continuously in accordance with the driving conditions and road surface.


Electronic suspension with variable damping (Reactive Suspension System)

The suspension layout used by the Lancia Delta makes use of a consolidated architecture optimized for comfort and lightness: the front suspension is MacPherson type with mechanical crossmember and wishbones optimized for the new load conditions; at the rear a torsion bar and anti-roll bar solution was chosen to achieve optimum driving performance.
But the biggest novelty of the model is the introduction of a system created in collaboration with Magneti Marelli: the innovative oscillation damping system (Reactive Suspension System), hitherto reserved for the most modern cars in the top segments and applied for the first time by the Fiat Group to a car in the medium segment. The Reactive Suspension System – using real time electronic control of the shock absorbers – reduces oscillations of the car body under all driving conditions, thereby guaranteeing the highest levels of safety, comfort and drivability. Using several sensors, the system identifies the driving scenario and the road conditions and chooses the most appropriate control programs. These include the function known as “Sky-Hook”, which isolates the passenger compartment and makes it notionally motionless with respect to external disturbances.
In addition, thanks to the computing power of the electronic control unit and the instantaneous response of precise electrovalves, the system immediately cancels out disturbances coming from uneven road surfaces and provides optimal dynamic control even in sports driving mode (selectable), improving handling and steering precision.
Last but not least, the Reactive Suspension System reduces the stopping distance of the car (by about 5%, due to the perfect contact between wheel and ground) and provides prompt intervention in the event of emergency maneuvers with subsequent smooth resumption of safety conditions.


Semi-automatic parking assistance system (Magic parking)

Finding a suitable parking space is often a difficult operation in cities with high traffic densities. And once one is found, due to the narrowness of the spaces available, the maneuver can be quite demanding. To counter this, the Lancia Delta has an innovative parking assistance system which helps the driver both to recognize whether a parking space is big enough, and to perform the actual entry maneuver. In fact, the system first measures the length of the free space, indicating whether it is sufficient for the car. Next, the system automatically steers the vehicle when reversing, leaving the driver to adjust the speed using accelerator and brake.
In a single maneuver, the vehicle is positioned correctly in a parallel parking space, optimizing entry into the free space available in order to limit the number of successive alignment maneuvers of the vehicle by the driver. Obviously, the driver has full control of the whole operation by operating the pedals, and can deactivate the system by operating the steering wheel or disengaging reverse gear, or alternatively pressing the dedicated push button.
The heart of the system is a radar sensor installed on the right and left sides of the vehicle, inside the front bumpers. The radar beam is sent into the space to the right (or left) and the echoes are detected by the sensor, which generates a map of the area between the parked cars, “sees” the free space and identifies other possible obstacles. At the same time, using the information coming from the measurement of wheel speed, the system is able to measure the length of the free spaces.
The driver is notified of the presence of a suitable parking space if the length measured is compatible with the dimensions of the vehicle plus 130 centimeters (must be at least 5.82 meters): an acoustic signal indicates recognition of a suitable space, while the display indicates whether the parking maneuver can be calculated in a single or several operations.
If the driver considers the parking space identified acceptable and engages reverse gear, the system is able to control the lateral movement of the vehicle using the power steering, allowing the driver take his hands off the steering wheel and control the movement of the vehicle exclusively with the accelerator and brake pedals: in this phase, the maximum speed allowed is 7 km/h and, if the driver wants to interrupt operation of the system, he need only resume control of the steering wheel.